THE JOURNEY OF THE NAME
From name to brand
Logevy, a universe of fragrances inspired by an idea and a feeling deeply rooted in our Mother Earth.
The name itself encapsulates the essence of three extraordinary plants:
LO (Lonicera Implexa – Mediterranean Honeysuckle): Embodies an unbreakable and elegant love, reflected in myths such as that of “Tristan and Isolde.”
The Mediterranean Honeysuckle, a symbol of Art Nouveau style, is a flower that speaks of romance and eternal bonds.
GE (Gentian Lutea): It represents determination, emerging solid and sturdy among the rocks, defying the elements.
Gentian Lutea is a symbol of strength and perseverance, a flower that defies adversity
with grit.
VY (Vynca Minor L. – Periwinkle): It embodies sweet memories, fidelity and harmony.
In legends, it was the favorite flower for love potions, carrying a nostalgic and affectionate appeal.
Today, Logevy gathers the scent of these natural wonders to convey deep meanings through its fragrances.
Logevy is not just a fragrance brand, it is a sensory journey that embraces love, elegance and the awakening of sweet memories.
Each fragrance is created with the determination of those who want to share only beauty.
– “Lo” represents the elegance of an unbreakable love
– “Ge” embodies resilience
– “VY” is victory, like a flower used in love filters in the stories of past civilizations Discover the enchanted world of Logevy, where each fragrance tells a story of love, strength and nostalgia, creating a unique and unforgettable experience.
The Journey of the Logo
In our logo, the octagon and the letter “L” come together, creating a combination shrouded in mystery and esotericism.
The octagon, in different traditions and in its architecture, represents the connection between the transitory and the enduring, symbolizing the magic of rebirth and spiritual regeneration.
In Florence, this symbolism is evident in the octagon of the Baptistery, which represents a link between heaven and earth, a symbol of protection and good fortune that exudes charm and mystery.
Its shape, with the engaging concept of “squaring the circle,” tells a millennial story of continuity, while the dance between the heavenly and earthly spheres adds a touch of poetry, with the circularity embracing the divine aspect and the angularity embracing everyday life.
This intricate and fascinating symbolism shaped Florence’s Renaissance architecture and spirit.
The octagon, a visual poem of Florentine history, moves through the air of the city enveloped in mysterious passages, ethereal rebirths and a whispered protection with the elegance of the Baptistery of St. John standing fearless as the guardian of those secrets.
With our logo, we invite you to immerse yourself in the discovery of the city’s most intimate mysteries, where history and magic dance in a timeless embrace.
A journey that touches the chords of mystery engraved in our symbol, a secret window that leads you to the discovery of an extraordinary Florentine heritage.
We are ready to reveal to you the secrets of Florence, where magic is an eternal melody woven into the heart of our logo.
